Shopkick users were highly engaged with Halo Top content and products throughout their entire shopping journey. Finally, Shopkick served an in-store consumer research study to all shoppers who had engaged with Halo Top products, in order to collect valuable insights for the Halo Top team. To drive purchase conversion at shelf, Shopkick rewarded shoppers for scanning the product and for uploading a verified receipt.

Next, to drive traffic and in-aisle engagement with Halo Top at multiple retailers, Shopkick leveraged proximity messaging to drive to the frozen aisle and intercept with high impact messaging. Upon completion, shoppers could save the ice cream and be reminded to engage with Halo Top products at their next store visit. Shopkick first built awareness and consideration of the full portfolio of Halo Top flavors through engaging video content, where users earned a small reward for engaging with the video. Halo Top was scaling distribution and looking to build awareness and drive trial of the full portfolio of Halo Top flavors sold at national retailers.

Free Halo Recruit for iphone download